Why Magento is Significant platform for eCommerce traders

Magento is defined as an open source e-commerce platform that offers incredibly rich amenities to the eCommerce store owners. The greatest advantage of Magento is that it helps to manage all the content in an exceptional way and provides excellent visibility system with advanced functionalities to the eCommerce store owners. Apart from this, Magento comes with an automatic administration interface features that are defined in the category of highly robust marketing properties, search engine optimization, etc. 

So here in this article, we have discussed top reasons to hire professional Magento developer if you're willing to develop an eCommerce website.

1. Magento is user-friendly

Magento websites are user-friendly. It offers a simple, quick and versatile platform that makes it easy for people to buy products and various services via Magento-powered sites. This provides an interactive shopping experience to its users.

2. Best for Search Engine Optimization

Magento best supports in developing SEO optimised URLs, meta tags, sitemaps, descriptions, category planner, URL rewrites, navigation, etc. Its source code offers complete features which help to avoid time wastage and trouble.

Magento is in the advance place as it deals with various kinds of stores and good for marketing, customizable themes, supports Google Analytics and options for tracking. It also allows selling your offers and deals through exclusive newsletters. In fact, it also offers responsive newsletter templates to target your mobile customers.

3. Flexibility

One of the major reasons why Magento is gaining its popularity is due to its open architecture system. This enables developers to offer highly interactive users experiences as cross platforms support it. This helps the Magento developers to integrate customised back-end workflow standards.

4. Third Party Applications

Third Party applications provide instant connection to applications or plugins which are incorporated in your website. One does not have to mess with long codings. Magento offers extensible API permits with any other applications or plugins of developers choice. A Magento developer can simply deliver the application which bests suit into your Magento web page with a blink of an eye.

5. Improve Sales

Magento provides the capability to promote your e-commerce products and services in diverse domains. This conclusively increases the chance of improving your sales. Moreover, Magento is associated with Google Analytics and reporting tools. It is where the user gets detail reports on cart abandonment rate and other critical data which provides the space for improvement.

6. Powerful security

Magento facilitates transactions on an SSL layer. This safeguards your customer’s credentials from hackers. It protects your website against account spoofing and DDOS attacks. Magento is steadily becoming a “WordPress” of the e-commerce world. Due to its popularity, it is becoming a primary target. However, Magento's, main goal is to protect the shop customers or shop owners from getting their money stolen.

Wrapping up

I hope you have understood the top reasons why Magento is considered significant to develop an e-commerce site.

How Payments will focus on Customer Experience in 2016

Since past five years, we have seen the evolving eCommerce from utility to inspiration. They are completely following the trend. In 2016, they have been shifted to customer experience rather transactions. It is expected that the upcoming years will also be breakthrough years in history for Alternative Payment Methods. A report predicts that eWallets will overtake credit cards in the global eCommerce market by 2019.

The rise of excellent Magento e-commerce development and other eCommerce platforms will overcome the market alongside traditional debit card, bank transfer, and cash payments. The consumers will play the enormous role in dictating which payment technologies will lead the crowd and which has turned obsolete.

The Era of making Invisible Payments

The remarkable rise of Paytm services has reinforced the holy grail of making payments which are invisible among the persons involved. By reinventing the entire payment experience between the buyer and the seller is quickly growing into world's most influential private business. The major objective of this platform is to make payment services easier. It has not reinvented payments but has just reinvented the experience. After you get out of the cab, you can simply paytm the money, without looking for hard cash. It has reset the customer's expectations of making any payments easier and conveniently.

How to get smarter without making Invisible Payments

It is not necessary that your company is ready for making Invisible Payments, several methods can be adopted to build customer experience.

1. Plan your payment methods according to your customer demographics

Offer a unique and personal interface to your customers. In the United States of America and the United Kingdom, card payment system can be over ruling the continents, but other continents may require some other kind of payment services apart from card system. So you need to optimize your payment methods around conversions and not the "flavor of the month" payment models. Just make sure they're pertinent to customer base but it is not necessary that it should be more conversion based. It does not mean you should look at your conversion metrics on a regular basis to save from loosing good orders.

2. Align your payments to today’s omnichannel reality of buy

The payment gateways should adopt the channels seamlessly. It is recommended to recognize your customers across the channels and minimize the need for entering the whole payment information multiple times. One can invest in recent technologies like tokenization and secure vaulting which allow sharing payment credentials between the channels in a secure fashion.

Apart from this, you can also keep a check that you take and make payments on the same payment channels. Do not allow your users to carry the burden of merging their online and offline worlds.

3. Proactively manage your fraud exposure

The new “chip-and-signature” cards will protect merchants and consumers. Don't wait for the problem to come as they are a recipe for more headaches. Put some strategies using an effective mix of technology and people. Nowadays there are great software tools that identify both good transactions and fraudulent transactions in mere seconds.

Wrapping up

Thus, we can say if you cannot make invisible payments, you can deliver a superior customer experience by focusing on customers demographics, thinking multiple channel approach and proactively managing fraud.

Useful Tips for a Smooth Magento Development Process

Nowadays, we have numerous web development options such as open source platforms or SAAS for developing your online store. With so many development options presents out there you need to know which platform one needs to adopt for the development of your business website. This question is one of the most important issues which is lingering around for about six years now.

One of the best things about this advancement is that the business owners now are aware of a lot of opportunities to get into e-commerce companies. The right solution depends on the situation, available experience, and the entrepreneur’s objectives. We know that SAAS technologies make the process quite easier and quick to start, wherein open source platforms have their advantages considering the imminent future. In this blog, you will get to read some important considerations in the process of developing an online store such as how to hire a Magento developer and things you need to know before initiating the development process.

When it comes to open source eCommerce platforms, we know that Magento is one of the most favorite stores. Moreover, the company upgraded the platform to Magento 2, and as a result of this, it is opening up new avenues for merchants.

Beginning The Development Process

Those who are not from the technical background need the guidance of professional development company that has the knowledge or technical expertise on the subject matter. You might hire a freelancer or an experienced Magento company for your business.


So as to get a popular web ecommerce development company on whom you can trust is not quite an easy task.  Moreover, you will eventually get to find one but before that you need some key considerations, you get to find some key factors that one should take to avoid problems that are imminent.

To begin with your development process, you need first to be specific and make sure that you get to know your customers as well as their behavioral issues.
The company works either with B2B or have B2C customers, there are a lot of loyal customers, or are specific that are for your product range is that you have only one time clients. Make sure to get all the specific characteristics which are quite important.

Make sure to get to know about your online store functionality which is quite important for your customers.
For instance, you own an online fitness brand. This means you are targeting people that are freaky about fitness. Therefore, there might want to filter their search using brands and even categories.

Apart from this, they might also need an extensive palette of colors as red, blue and green are quite not required for them. For this, you do not need any standard functionality, only some features.  Make sure to know the functionality of your store. You get to have an ample lot of useful features as well as reports for your Magento Admin Panel and make sure to configure them properly, which gives you an opportunity to use them.

There are also times when you might require some specific details or reports, which you might not get in the standard version present by default, and you might need to develop them. Therefore, you need to know about this in advance.


Make sure to get to know the ways of selling your products.

Are you going to use your online store or do you plan to sell through shopping engines like eBay, Amazon, as well as others? Magento also offers quite a vast community of developers and an ample lot of extensions developed by third party developers to extend this platform. Moreover, you need also to figure out the functionalities you need to add and even the third party extensions that you might be using.

Also, do start preparing for your brand book and it is great that you already have or even prepare for design element for your online store in the coming future. You need to make sure that the web development is quite an important part of the project.


Make sure to get the logo as well as elements that can help you to create an element of the identity of your company. It is quite difficult to find the real online stores with the designs that catch your fancy. For a developer, it can be useful information that helps you to understand the importance of this store and how it appears to be like.

This does not require you to create a significant document as well as describe important things. The primary purpose of this task is to bring to you specific features that you get into your business to the developer who is going to develop you Magento store.

“A Better Magento service experience with Magentax”

Striking the balance between delivering technology and building personal relationships with clients can be very challenging. And I think no one understands it better than Magentax. The company has guided me to navigate the path of uninterrupted growth and success with its flawless open source e-commerce Magento solutions. After utilizing their impeccable Magento development services, I completely rely on Magentax as their interaction with the clients are as exceptional as the quality of work they deliver. 

Here is why we suggest Magentax

 

A better service experience

A fast growing company needs to stay cool under pressure. Looking at the cut-throat competition, they have provided us not only Magento eCommerce development solutions but also analytics that has added some advantage in our development process. The folks at Magentax has not restricted their services to one thing but comprise of a gamut of services that comprises of pre and post analytics to render smooth development services.

A streamlined approach to client's support

They are productive and extremely accessible. The company is backed by 350+ Magento developers and has a better view into support team performance and its overall business. They provided us 24x7 online support that helped us to stay ahead of the drift by enshrining effective stratagem and eCommerce technology.

60% of project was resolved on our first interaction

Magentax has helped us to double our eCommerce platform. They have resolved 60% of the development methodology on the first interaction. This has fetched us with happier customers and productive online shopping platform. Apart from this, they have the flexibility to stay in touch with their clients anywhere, anytime.